December 27, 2020
Online exercise resource that will feel like home
Watch on any device
Computer - tablet - Phone
"Never give up, for that is just the place and time that the tide will turn."
Harriet Beecher Stowe
Fitstreams.club was born out of a brick-and-mortar Pilates Studio in Hadley, Massachusetts.
It was a thriving business, employing more than 10 instructors helping hundreds of clients gain and maintain the stability, mobility and flexibility that they were looking for.
On March 15, 2020 the state of Massachusetts mandated that we close our doors in an effort to fight back the virus, minimizing spread as a community to ensure the health of the Commonwealth.
That came at the cost of having to lay off all of our workers. It was a sad day and we were faced with a tough decision. We either close or pivot.
We chose to pivot and we didn’t hesitate for a minute.
We weren’t willing to let all the progress our clients had been making come to a halt or quit a business that we had poured our hearts, souls and bodies into.
Mark put together a makeshift stream setup and we went right to work developing classes that would offer what we thought would be a temporary solution for our clients quarantined at home.
Online classes gave them routine and kept them moving and improving. And despite the remote environment these online classes preserved the connection and support our clients relied on from us and each other.
Within 3 months we were producing 5 classes per day and began to understand that we would likely never stop streaming even after the pandemic, because our clients were stronger than ever and even exceeding the progress they had been making in person, simply because they were working out more often.
There were signs that we were going to be able to reopen the studio in a couple of months, but at a much reduced capacity which meant a total redesign of our entire upstairs space. That meant we had to move our makeshift stream suite to a different location.
We had space on the bottom floor, that was unused and available so we went to work making the best use of the available space.
As every fitness instructor took their teaching online, we were astounded by the rapid growth of our online membership. We asked “why us?” and our members answered. We’re relatable. No celebrities, no hype, just great fitness resources for real people that help them focus more on how it feels to be in your body, rather than simply what it looks like!
As we grow we will expand to bring on more teachers like us who want to help you get from point A to point B in the most rewarding (and fun!) way possible.
December 27, 2020
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September 24, 2020
September 15, 2020
Movement Scientist - instructor - program designer
Instructor - program designer - Visual Artist
chief of technology - executive producer
BACHELOR OF FINE ARTS | MAY 1999 | TEMPLE UNIVERSITY
LABAN/BARTENIEFF™ INSTITUTE OF MOVEMENT STUDIES
Certified Movement Analyst 1999-2000
Pilates Studio Owner, Marketing & Program Development Consultant Partner. Co-Founder of Fitstreams.
Laurie’s clear and candid cueing makes classes easy to follow without looking at the screen. Her wit and good nature create an enjoyable class that challenges your limits and celebrates your successes.
When he is not managing Fitstreams, or working with Pilates Business Pros clients, you can find him playing with his cats, working on his custom tiny home "La Casita Rosita" or hanging out Katrina, Laurie, Jack and Ethan!